Insurance Awards: 10 Reasons Why They Don’t Work & What You Can Do About It


In the world of insurance, awards have been a longstanding tradition to recognize outstanding achievements and contributions within the industry. However, despite their noble intentions, there are several reasons why insurance awards often fall short of their intended goals. In this article, we will delve into the intricacies of insurance awards and explore the ten reasons why they don’t work as effectively as they should. Moreover, we’ll provide actionable insights on what can be done to address these issues.


The Illusion of Recognition

1. Lack of Transparency

One of the fundamental issues with insurance awards is the lack of transparency in the selection process. Many times, it’s unclear how nominees are chosen, and this ambiguity erodes the credibility of the awards.

2. Bias and Favoritism

Another major concern is the potential for bias and favoritism in the judging panels. When industry insiders are the ones deciding the winners, there’s a risk that deserving candidates are overlooked in favor of those with personal connections.

Tokenism in Diversity

3. Superficial Diversity

While many insurance awards claim to celebrate diversity, they often only scratch the surface. Nominees from underrepresented groups might be included as tokens, without genuine efforts to promote diversity and inclusion in the industry.

4. Lack of Inclusivity

Even when diverse candidates are nominated, the lack of inclusivity in insurance awards events can be glaring. Attendees often find themselves feeling like outsiders in an environment that doesn’t cater to their unique needs.

Misaligned Incentives

5. Short-Term Focus

Insurance awards tend to prioritize short-term accomplishments, like sales figures, over long-term industry impact. This can lead to a focus on immediate gains rather than sustainable growth.

6. Disregard for Customer Experience

Often, customer-centric achievements are undervalued in favor of profit margins and market share. This can deter insurance companies from prioritizing the best interests of their policyholders.

Lack of Innovation

7. Resistance to Change

Insurance awards can inadvertently discourage innovation by rewarding adherence to conventional practices. Companies might avoid taking risks to maintain their award-winning status.

8. Neglecting Technological Advancements

In a rapidly evolving industry, awards rarely recognize companies that embrace new technologies and digital solutions. This oversight hinders progress within the insurance sector.

The “One-Size-Fits-All” Approach

9. Inadequate Categories

Insurance awards often have limited categories, leaving out niche areas of expertise. This can deter specialists from participating and hinder recognition in these fields.

10. Ignoring Smaller Players

Smaller insurance companies, despite their exceptional services, are frequently overlooked in favor of industry giants. This can stifle healthy competition and limit customer choices.

What Can Be Done About It

To address these issues and make insurance awards more meaningful and effective, several steps can be taken:

  1. Transparency: Implement clear and transparent selection criteria and processes.
  2. Diverse Panels: Ensure diverse judging panels to eliminate bias and favoritism.
  3. Inclusive Events: Create inclusive awards ceremonies that accommodate all attendees.
  4. Long-Term Focus: Recognize and reward achievements with a long-term industry impact.
  5. Customer-Centricity: Celebrate companies that prioritize exceptional customer experiences.
  6. Innovation: Introduce categories that reward innovation and technological advancements.
  7. Niche Categories: Expand award categories to recognize niche areas within the industry.
  8. Equal Opportunities: Give smaller players an equal chance to shine and compete.


Insurance awards, while well-intentioned, often fall short of their intended purpose due to various underlying issues. It’s imperative for the industry to address these challenges and reform the way awards are designed and conferred. By promoting transparency, diversity, innovation, and inclusivity, insurance awards can regain their credibility and truly recognize excellence within the industry.


1. Are insurance awards completely worthless?

No, insurance awards are not entirely worthless. They can still serve as a form of recognition and motivation for industry professionals. However, there is room for improvement in their processes and criteria.

2. Can transparency in the selection process really make a difference?

Yes, transparency can significantly enhance the credibility of insurance awards. When nominees and the public understand how winners are chosen, it fosters trust in the system.

3. How can smaller insurance companies compete with industry giants for awards?

Smaller companies can focus on their unique strengths, customer service, and innovative approaches to stand out in award competitions. Additionally, more inclusive award categories can help level the playing field.

4. What is the role of technology in improving insurance awards?

Technology can help streamline the nomination and judging processes, making them more efficient and objective. It can also enable the creation of new award categories focused on technological advancements.

5. Are there any initiatives working to reform insurance awards?

Yes, some industry organizations are actively working to reform insurance awards by promoting diversity, transparency, and inclusivity. Collaborative efforts are essential for driving positive change in this regard.

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